![]() It gives a fast and simple way to look at the performance of your top channels. Conversions from highest performing channels.This shows you some key up-front data, such as: The Overview tab will give you a full picture of the acquisition, behavior, and conversion information for your top-performing sources of traffic by channel (direct, social, organic search, referral). When first looking under Acquisition, you’ll see the Overview tab. Using acquisition reports will help you understand how traffic arrives on your website. AcquisitionĪcquisition reveals where your site traffic comes from. You’ll be able to use Google Analytics to fully break down your total audience and traffic in real-time. To get more specific, Google Analytics categorizes your data into what’s known as the ABCs: As an example, if you’re reporting on how your Google Adsense ads are performing in San Francisco (dimension), the 1,500 sessions recorded is your metric.ģ Data Types Measured by Google Analytics Data metrics, therefore, are the measurements of the dimensions. ![]() When you think data dimensions, think of your data’s attributes, like the cities and towns your traffic comes from, the specific page you’re trying to optimize, or the social channel you’re measuring and evaluating.Google Analytics is built on two “building block” data types of dimensions and metrics. Measure the best kinds of content to publish.Discover missed advertising opportunities.Justify more spending on effective advertising.Google Analytics can help you make better decisions that are based on solid data and website analytics.įor example, Google Analytics allows you to: Which social media channels are driving the highest amounts of revenue.The campaigns that your site traffic is coming from.These are specific tags you can piggyback onto the end of your URLs that give Google additional info about your site links, such as: To unleash the full power of Google Analytics, use UTM parameters. In addition, the code places a cookie on a user’s device that provides additional anonymous information. Every time your website is visited, the Javascript code tracks everything the visitor does during their visit. It collects all of the information about your users’ site activity. Your specific Javascript code works in unison with a much bigger Javascript file located on Google’s servers. The code you’ll be given is a snippet of what’s known as Javascript a language for coding that automatically runs in a site visitor’s browser when they’re on each individual page. What Does Google Analytics Do to Track Data?īefore Google Analytics can begin tracking the data to your website, you first have to install a unique code on the site. It also gives you the ability to include tracking codes that track the performance of your online campaigns such as social media, PR, advertising, or any other campaign on any website or platform. Google Analytics also allows you to seamlessly integrate other products from Google, such as the Google Search Console and your Google Ads account. Google Analytics allows you to quit guessing about what visitors do. Using the data tracked by Google Analytics, you can spot trends in user activity, how your pages and posts are performing, and make informed decisions based on how your site visitors actually interact with your website. It does this by giving you specific insights into the different ways your users found your site and how they use it once they land on it. When Google Analytics is used at its full potential, it can help you track your website ROI (return on investment) for all of your online marketing efforts. Google Analytics is used to view website analytics over time. How many users are currently on your site.What site they were on when they clicked over to yours.If they’re on a desktop or mobile device.Use Google Analytics to sort and sift website analytics into dozens of different data dimensions and metrics, such as: What Is Google Analytics? In a nutshell, Google Analytics is a free service for website analytics that helps website owners or admins view data related to their website traffic and activity. The more you learn about what Google Analytics is, the more you’re probably wondering exactly what it can do for you, your website, and your business in general. In doing so, you probably discovered Google Analytics.Įven if you have a basic understanding of what Google Analytics does for website owners, you may not have figured out exactly how to harness the power of Google Analytics for your website. If you’re a serious website owner, you’ve already done some research on how to track your website data, also known as website analytics. Manage Multiple WordPress Sites From One Dashboard: WordPress Maintenance Made Easy.What Is Google Analytics For WordPress?.3 Data Types Measured by Google Analytics.What Data Will Google Analytics Measure?.What Does Google Analytics Do to Track Data?.
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